Welcome Remarks


Amish Tripathi

Director, Nehru Centre

Prof. Manoj Ladwa

Founder and CEO, India Global Forum

Rebecca Simor

Director, Festivals and Seasons, British Council

Key Takeaways
  • Culture acts as a vital binding force between nations through people-to-people ties.
  • Essential to map out the depth and breadth of connectivity and economic impact that culture and creative industries bring about between nations.

UK-India Together: Opportunities for Collaboration Within Creative Industries


Dr Vinay Sahasrabuddhe

President, ICCR

Caroline Meaby

Director Arts Network, British Council

Sanjeev Sanyal

Member of the Economic Advisory Council to the Prime Minister of India

Key Takeaways
  • The Creative Industries play a vital role not just in economic development but also in achieving SDGs such as empowering local communities, inclusion, social innovation amongst others.
  • Technology and innovation will play an important part in the preservation of culture and its dissemination, especially in terms of historical monuments, sports, and museums.
  • There is a danger of Indian culture being straightjacketed into a land of curry, cricket, and Bollywood. There is 5,000-year history to project but equally there are new, cutting-edge stories to be told. Today’s India needs to be projected outward.
  • Culture sustains lives and wellbeing. The work the British Council and ICCR do in India is about making the case for the importance of cultural economy.

Places and Regeneration: Building Sustainable Communities through Internationalism and Arts Entrepreneurship


Suranjan Som

Vice President, Hitachi

Huw Watkins

Head of Asia Policy, United Kingdom Intellectual Property Office

Rajinder Dudrah

Professor of Cultural Studies & Creative Industries, Birmingham City University

Martin Sutherland

CEO, Coventry City of Culture

Key Takeaways
  • Culture can play a vital role in shaping a city, not just through its people but also its art, diversity, and tourism.
  • People to people ties can help transform influence of a city and its essence through cultural, religious, and social rituals and performances.
  • The value of global creative economy is close to $2 trillion and while culture extends to beyond monetary value, monetisation is vital to preserve cultural aspects such as monuments, festivals, and artefacts.
  • It’s important to understand the issues around identity, IP and payment, and how these manifest in arts, crafts, fashion etc when it comes to collaboration and co-creation.

Is Public-Private Partnership the Future of the Cultural Sector?


Sunil Kant Munjal

Chairman and Founder, Serendipity Arts Foundation, India

Key Takeaways
  • The new education policy of India is like a revolution. We are moving in the right direction; but we need to accelerate that momentum.
  • Giving is not new to India, but large organized giving is new. Indians are now contributing, and we wanted to bring this into focus with a public arts festival in Goa. The other factor is to make art accessible
  • India has a potential create 100mn jobs in the creative industries to preserve traditional arts and to encourage a much more open work culture.